Private Residence · Est. 2026 · Wesley Hills, New York
Refined Living. Naturally.
The Origin
Maurice Pure began the way the house itself began — with a refusal to accept the ordinary. Every stone, every plank, every cedar shingle at 5 Maurice Lane was chosen deliberately. The brand follows the same principle.
Four lines. One home. Nothing processed. Nothing artificial. Everything as considered as the architecture surrounding it.
The Collection
Maurice Pure Refresh
Cold-pressed juices, filtered water, cold brews, teas, and the kids line. 12 adult flavors — including passion tea and cold brew.
Maurice Pure Spa
Hotel-grade amenities for every bathroom. Body, bath, and beauty — dressed to the standard of a private five-star retreat.
Maurice Pure Retreat
Embroidered robes, woven towels, leather stationery, branded ceramics, hot cups, and the foyer station. The complete estate experience.
Maurice Pure Clean
Organic concentrate cleaners, color-coded by purpose. One bottle shape. Eight products. The band color tells you everything.
Rooted in 5 Maurice Lane — a Hampton-style home built on intentional design. Cedar shingles, weathered oak, warm whites. Every material chosen with the same care as the architecture surrounding it.
Nothing processed. Nothing artificial. Everything in the home — what you drink, what touches your skin, what cleans your space — is as considered as the architecture itself.
Understated luxury that doesn't announce itself. Like a Hamptons estate or a Ritz amenity — you know it's exceptional the moment you hold it. Neutral palettes, rich textures, considered materials.
The MP crest anchors everything — embroidered on robes, printed on bottles, engraved on leather, woven into towel tags. One mark. Every surface. The same standard, throughout.
Maurice Pure
5 Maurice Lane · Wesley Hills, New York · Est. 2026
Brand Palette